Archived News

How Does The Revised ABPI Code Of Practice Affect What Pharmacists Do?

Pharmacists working in the pharmaceutical industry in particular need to know about the code and its provisions. But any pharmacist on the receiving end of the industry’s marketing efforts should also be aware of the latest changes.

These include no longer giving away branded promotional aids, increasing transparency between health professionals and industry colleagues and allowing pharmacists in industry to take more responsibility for the approval of promotional material.

To read the full story click here.

Extract taken from PJ Online