Online pharmacies and websites that offer healthcare services can list prices for prescription only medicines as long as the price list is not on the homepage, and does not include product claims or encourage purchases based on value.
Updated guidance from the Medicines and Healthcare products Regulatory Agency on the online advertising of POMs to the public maintains that websites can give information about products, their cost and disease category without breaking advertising regulations, as long as certain restrictions are adhered to.
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Extract taken from PJ Online